Aug. 31st 2007
I am Widget, you’re Widget.
It’s all about the widget these days. Everyone using Facebook knows what they are and how they are transforming small companies into overnight success, but if you try explaining it to your grandmother or your boss, forget it.
The article The Facebook Economy in latest issue of Business 2.0 does a pretty good job of detailing the players(Slide, Rockyou, SocialMedia, etc.), the revenue model and the landscape for widgets. Point anyone looking for a deeper explanation of why they are important to this article and the The Next Small Thing in BusinessWeek.
If you are looking for a good quick answer to the widget question, I fumbled on one the other day; “Facebook is like Microsoft, they are the operating system that sits on the computer, and third party companies create the software that runs on top of it.” That comparison seemed to do it, until the person said “What the hell is an operating system?”
Would you trust this guy with your widget?

You better. He is Facebook’s Dave Morin, Senior Platform Manager in charge of keeping track of the 2,500+ widgets in Facebook.
Quick Links:
Facebook
Facebook Developer Site, Everything you need to build a Facebook Applicaiton
The Facebook Economy, Business 2.0
Slide, Rockyou, SocialMedia
The Next Small Thing, BusinessWeek
Widget (Old definition)
Widget (New defninition)
Dave Morin
Grandmother